In fact, Inc. Magazine has recognized US Markerboard as one of the 5000 ‘Fastest Growing Privately Held Companies in America’ for four years consecutively.
Founded by CEO Scott Newman over ten years ago, the company has experienced sustained, rapid growth over the past decade. Today the company offers the largest selection of whiteboards and communication boards in the business, and has expanded into other facility furnishings such as floor and entrance mats.
US Markerboard’s growth has been driven by their early adoption of web-based sales, even with highly customizable products. They disrupted the whiteboard and chalkboard business at their inception when the vast majority of the market was limited to local vendors with extremely narrow product selections. USMarkerboard. com gave customers a place to explore a much larger selection of the most innovative and reliable products in the business, and they could order any of those unique or custom products with the click of a mouse.
US Markerboard knew that their website was of the upmost importance to their business – but it was taking 9 seconds on average to load a page on their site. As the company had grown, so had the website’s size and complexity. Scott Newman, CEO at US Markerboard, noticed several areas where the site’s performance was affecting sales. “Our load times weren’t the worst in the world, but there was plenty of room for improvement. The way we looked at it – optimizing our site’s performance improves a lot of key business metrics, including increasing average order value and reducing cost per order for entering orders into the system. This made it a very easy business decision – we had to optimize our site’s performance.”
The company quickly identified that load times were limiting their ability to scale the site and grow their business with existing and new customers.